Meet the A-Team

BS & M.ED / Ph.D - Performance Psychology (pursuant)

Consultant | Master Trainer | Mentor | Coach

Brian's exceptional 35+ year track record is a testament to his proven history of success across diverse fields. His past achievements, including building high-performance teams that drive sales and revenue growth in business, education, and sports, consistently deliver transformational outcomes.

He has extensive experience working with publicly traded Fortune 1000 companies, emerging privately held firms, 

and scaling start-up firms in various industries. 

Brian is a 21st-century visionary leader with a proven track record of empowering employees to form highly cohesive and effective teams that consistently surpass operational, sales, and revenue goals. With a strong background in developing data-driven systems and business strategies, his teams have achieved record-breaking growth. He has extensive experience creating and maintaining positive client 

relationships that optimize retention.

 Highlights of Expertise

·  21st Century Leader 

·  Strategic Planning

·  Team Builder

·  Skilled Negotiator

·  High-Performance Coach

·  P&L Management

·  Performance Maximizer

·  Staff Training and Development

·  Relationship Building

·  Trend Analysis

Business

Brian consistently achieves outstanding results, delivering remarkable 3 to 20X improvements in outcomes. He assists companies in winning the war on talent, building high-performance teams, and fostering growth cultures within organizations of all sizes.

Brian's recent achievement is truly remarkable. He successfully led the transformation of the Building Services Division of a Fortune 500 company, reducing the turnover rate of sales representatives from 87% to 5%. Additionally, he significantly increased top-line outcomes by 900% and bottom-line (OI %) outcomes by almost 300%.

As a Peak Performance Consultant, Trainer, Mentor, and Coach, he assists organizations in achieving scalable growth with record-setting bottom-line revenue outcomes while building high-performance growth cultures to ensure continued success.

His DNA includes massive success with Construction and Service Companies, Mechanical, HVAC, Plumbing, Electrical, General Contractors, Restoration, Roofing, Framing, Engineering, Design, Manufacturing, Industrial, High-Tech /  Semiconductor, Mission Critical, and education. We have expertise in Residential, Light Commercial, and Commercial markets, including OEMs, Equipment Manufacturers, 

and Distributors. 

We are privileged to serve a wide spectrum of businesses, from burgeoning startups to Fortune 100 companies, and we take pride in our work with these diverse businesses. 

Certifications & Assessments

• The Five Behaviors Team Building | Wiley
• DISC Training & Assessments | Take Flight
• EQ Training & Assessments | Take Flight
• Genos Emotional Intelligence Certification | Assessments
• Team Dynamics Training & Assessments | Take Flight
• Leadership Training & Assessments | Take Flight
• Coaching in Style | Take Flight
• Sales Training & Assessments |  Take Flight
• Neuro-Linguistic Sales Training Certification
• Innovation Training | Take Flight
• Conflict Training | Take Flight
• Mental Performance Mastery Coach (MPM) | Brian Cain
• Mental Performance & Toughness Coach | Dr. James Loehr
• John Wooden Way Certification | John R. Wooden Course - Lynn Guerin & Pyramid of Success - Success Academy
• Power of Positive Team | Jon Gordon
• Power of Positive Leadership | Jon Gordon
• The Energy Bus | Jon Gordon
• The Energy Bus for Schools | Jon Gordon
• International Coaching Federation| Member | Board Certified (BCC) - Executive, Business & Leadership Coach (pursuant) 
• International Coaching Federation (ICF) | Certified Team Coach
• Center for Executive Coaching & Team Coaching Certified
• The Rocket Model | Transforming Team Performance Certified
• Team Assessment Survey (TAS) Certified
• PXT Select Certified | Assessments
• CheckPoint 360 Certified | Assessments
• Myers-Briggs (MBTI) & FIRO-B / FIRO-Business Certified | Assessments
• Napoleon Hill Certified Trainer | Napoleon Hill Foundation
• Unbeatable Mind / Way of the Seal Coach | Mark Divine

Schools & Eduction

Brian, a dedicated former teacher and coach, is committed to positively impacting children, teachers, and administrators. 

Transform Negativity and Create a Positive School Culture Where Teachers and Students Thrive 

Individually and Together!

Are you on The Path? Are you preparing kids for success in the world outside of school?

We create passionate, encouraging, inspirational, and growth-oriented culture change that empowers 

students and staff to succeed.

Research clearly shows that culture and leadership greatly influence a school’s learning environment and students’ academic success. That’s why we work hand in hand with you to create a school culture where school leaders, students and educators develop as positive leaders and energize your school culture together. We are serious about results but also help you have fun and share positive energy in the process.

We believe in enjoying the ride and hope you do too! Positive school climates are linked to increased high school graduation rates, turnarounds in low-performing schools, reduced school violence, and increased communication among students, families and faculty.

Thousands of schools, teachers and students have benefited from our programs, and we hope you do too!

Brian is here to guide you in creating an environment that brings out the best in everyone. With our support, teachers, administrators, students, and schools can all thrive in a positive environment and growth culture.

Sports

Brian was an outstanding college basketball player and continued his career by playing in Australia after graduation. His creation of the Total Release mental performance programs, propelled him from being ranked #200 in Men’s Tennis Nationally

 to #5 by USTA in just one year.

Individuals or Teams (groups) 

Pro / College / High School / Youth

As a sports performance psychologist, I help athletes uncover the mental strategies of champions to enhance 

their performance.

We work with individuals and

 teams from any sport 

or competitive activity.

We can start you with specific sports assessments to help you better understand yourself, how to discover as well as use your strengths to become Superpowers, and 

how to improve on your Blind Spots

Mental performance coaching will consistently and predictably help athletes and teams.

• Member – Association of Applied Sport Psychology
• Certified Tennis Professional – Elite Professional (P1) – APC (Accredited Professional Coach) | United States Professional Tennis Association (USPTA)
• Certified Tennis Professional - 5A | Professional Tennis Registry (PTR)
• Certified High-Performance Coach | United States Tennis Association (USTA) / USPTA/PTR
• Certified Mental Toughness Tennis Coach | Dr. James Loehr - Human Performance Institute; training system of USTA High-Performance players and seventeen former #1 players in the world, including Pete Sampras, Andre Agassi, Jim Courier, Kara Black and Maria Sharapova
• Certified Mental Performance Mastery (MPM) | Brian Cain Peak Performance – BCPP has worked with 750+ pro draft picks, 75+ NCAA Conference Champs, 5X NCAA National Champs, 5X Olympic Finalists, and 6X UFC World Champs.
• Certified Stringer (CS) and Master Racquet Technician (MRT)|U.S. Racquet Stringers Association (USRSA)
• Sponsored Prince Tennis National Team Player
• Former #1 ranked player in PNW/USTA in Men’s Doubles and #2 in Singles (Men’s 50s); #5 Nationally in Doubles (Men’s 50s in 2012)
• Certified Fitness Trainer in Tennis for Strength, Conditioning & Movement | Pat Etcheberry - Etcheberry Experience Training System; Pat has trained Pete Sampras, Andre Agassi, James Blake, Justine Henin, Jelena Jankovic, Jim Courier, Marty Fish, and many other tennis professionals and ranked juniors
• Certified SAQ (Speed, Agility and Quickness) Trainer | NESTA
• Certified AQX Land/Water Training System Instructor | AQX Sports 
• Certified Strength & Conditioning Specialist | NSCA
• USTA Sport Science Certification - Level 1, 2-A, 2-B and 2-C 
• Graduate of Vic Braden's Pro College and Dennis Van der Meer's Tennis University 

Brian is happily married to the love of his life and best friend, Debbie Ruffner. Together, they are blessed with six children and 11 grandchildren, a source of immense pride and joy. Jocko, their lovable Australian Shepard, is an indispensable member of their family, always by their side 

and ready for any adventure.

As a man of faith, he is committed to living with integrity, compassion, and purpose, striving to inspire and uplift others through his personal and professional endeavors. In his leisure time, he plays tennis, pickleball, golf, shooting, fly fishing, and overlanding trips. Additionally, he dedicates his time to working with individuals with special needs 

and high-risk youth.

Debbie Ruffner brings over 20 years of expertise as the CFO for a prominent General Contractor, combined with 15 years of experience working with non-profits and educational institutions. Her diverse background in corporate and mission-driven sectors has honed her ability to navigate complex financial landscapes, drive sustainable growth, and implement strategic initiatives. Debbie’s leadership and financial acumen have made her a trusted advisor in private and non-profit sectors, ensuring fiscal responsibility and operational excellence across all her endeavors.

Debbie Ruffner is key in shaping the organization's financial health and strategic direction. Her focus on financial planning, cash flow management, and profitability analysis is instrumental in ensuring the company’s long-term growth and stability. Debbie's strategic decisions and financial oversight are a testament to her commitment to the company's future. She oversees financial reporting, tax compliance, and risk management, implementing cost-control measures to optimize performance. She also manages fundraising efforts and capital allocation, ensuring the company has the resources to thrive. In addition, Debbie establishes strong internal controls, streamlines financial processes, and supports strategic partnerships to drive profitability and operational efficiency. Her comprehensive financial leadership is essential to the company’s success.

Debbie is married to Brian Ruffner, and together, they have six wonderful children and 11 beautiful grandchildren 

who bring her immense pride and joy. She enjoys tennis, pickleball, golf, shooting, overlanding, and working with individuals with special needs in her free time.

What makes a to-do list so remarkable? 

Lee Murch is a successful sales executive, sales leader, success coach, and entrepreneur. In his career, Lee has launched several businesses that produced six-figure incomes. He has coached, trained, managed, and mentored hundreds of sales professionals, sales managers, and entrepreneurs. From his humble beginnings in Southern California, Lee's enormous potential, focused determination, and eagerness to assist others in their desire to succeed in their chosen field have produced a life he only dreamt about as a young man. Lee has remained dedicated to his true calling of educating

and inspiring others to achieve their full potential.

In Lee's book, "Breakthrough Success," Lee Murch uncovers the extraordinary potential of to-do lists in achieving success. He firmly believes that articulating our thoughts into words can provide the clarity needed to accomplish our goals. Whether you're embarking on a vacation, contemplating a career shift, or orchestrating an event, a to-do list is a steadfast guide, reminding you of the tasks that need to be conquered. "Breakthrough Success with Lee Murch" also features a consortium of authors who generously 

share their odysseys to success.  

For most people, success represents the fulfillment of certain predetermined aspirations. For some, it's achieving a certain lifestyle, a level of status, or a comfortable income. While all of these are worthy goals, their accomplishment leaves many who achieve them wondering, "What's next?" Breakthrough Success inspires you to reach this rare frontier where you realize that true success is so much more than merely passing a certain milestone or reaching a single fixed goal. It is about living a life of not only profile but also of passion, purpose, and impact. Living at this rarefied altitude delivers life experiences that can only be described in one word. Meaningful. 

Peer into the hearts of these purpose-driven leaders who have lost, survived and ultimately learned how to TRIVE!

Lee is not just a successful sales executive, entrepreneur, and a captivating success coach. Throughout his career, Lee has pioneered several businesses that have yielded six-figure revenues. He has coached, trained, managed, and mentored hundreds of sales professionals, sales managers, and aspiring entrepreneurs. From humble beginnings in Southern California, Lee's unwavering determination, boundless potential, and enthusiasm for assisting others in their pursuit of success have actualized a life he once only dreamt of. Lee remains ardently committed to his true calling of empowering and inspiring others to realize their full potential. Lee resides in Northern California with his beloved wife and soulmate, Elizabeth. They are blessed with a daughter, Rachel, a son-in-law, Brent, and their teenage son, Eric.

A-Team Member