At NoLimit Performance, LLC, we help you discover the secrets to thinking like a sports champion so that you can perform like one. We work with individuals and

 teams from any sport 

or competitive activity.

We can start you with specific sports assessments to help you better understand yourself, how to disocver as well as use your strengths to become Superpowers, and how to improve on your Blind Spots.

Individuals or Teams (groups) 

Pro / College / High School / Youth

Mental performance coaching will consistently and predictably help athletes and teams:

• Build winning habits, mindsets, behaviors, and routines

• Visualization & Neuro-Linguistic Programming

• Overcome mental barriers that limit performance

• Maintain focus and discipline in the face of adversity

• Foster consistent motivation and energy

• Develop unshakeable confidence

• Create a culture that embodies their mission, vision, and principles

• Member of Association of Applied Sports Psychology

In sports, achieving peak performance is a constant pursuit for athletes and teams. 

While physical training, technique, and strategy play integral roles in athletic success, there is a growing recognition of the massive impact of mental training on performance. 

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”  –  Michael Jordan

This realization has led to the increasing importance of sports psychology in enhancing athletic performance. Sports psychologists focus on understanding and improving the psychological aspects of an athlete's performance, including motivation, confidence, concentration, and resilience.

Sports Performance Psychology Coach Brian D. Ruffner is the creator of Total Release Mental Training programs and leads our team of certified mental coaches and experts in sports psychology. Our team will Improve your mindset and help you learn how to perform in the "Zone" or the "Flow," where you perform at a 300% to 500% higher level.

Improve confidence and consistency today from your home or in person! Learn mental skills to help Find Your Best and Always Compete.

Team success in competition depends on team members' mental toughness and championship-level teamwork. Championship teams win because coaches know how to instill confidence, maintain composure, and cultivate teamwork among athletes. 

These are not the qualities that depend on muscles, stamina, or coordination; these are all the mental qualities that can make or break an individual or a team.

The ability to develop mental toughness in athletes is the most crucial weapon coaches can possess.

One-on-one sports psychology coaching is the fastest and most effective method for improving mental games, boosting performance, and making lasting changes. It can be done virtually or in person. 

The growing importance of sports psychology in athletic performance is evident in its positive impact on athletes and teams. 

By addressing the psychological factors influencing performance, sports psychology empowers athletes to optimize their potential and achieve consistent peak performance. From mental conditioning to enhancing focus, confidence, and resilience, sports psychology equips athletes with a holistic approach to their training and performance. 

As the understanding of the mind-body connection continues to evolve, sports psychology will undoubtedly play an increasingly significant role in shaping the future of athletic excellence.

Elevate your game 

and your life today!

Everyone needs a coach. A coach helps you improve how you think about yourself and the opportunities you have in your life. 

This program will Build Character, develop a Growth Culture, and achieve Competitive Greatness in you, your organization, 

or your team.

Individuals or Teams (groups) 

Pro / College / High School / Youth

A coach effectively coaches their own life and models correct behavior for teaching, leading, and mentoring others.

The Wooden Way Program, we believe true success is as Coach Wooden defined it:

“Success is peace of mind attained only through self-satisfaction in knowing you made an effort to do the best of which you’re capable.”

• For individuals, we offer an assessment and self-paced tools to improve their thinking and develop competitive greatness.

• For coaches of youth, adult, or professional sports teams, we offer character building tips to compliment 

  your coaching strategy.

• We offer a framework for coaches of professional philosophy for competing sports teams to develop their o at the highest level.

John Wooden was an American basketball coach and player. Nicknamed the "Wizard of Westwood," he won Ten NCAA National Championships in 12 years as head coach for the UCLA Bruins, including a record seven in a row. 

No other team has won more than four in a row in Division I college men's or women's basketball. Within this period, his teams won an NCAA men's basketball record 88 consecutive games.

The Wooden Way states: A path to realizing your potential and the maximum effort, as well as coaching others to become their best.

On the path, we are guided by:

• A Set of Core Values: Foundations and fundamentals for life and work

• The Pyramid of Success: A complete model for the day-to-day behavior that creates character, competence, consideration, and extraordinary performance

• A Coaching Model: First for yourself and then for others

• Action: direct and improve

Youth Sports Teams

How to coach youth team according to Coach John Wooden.

Are you the director of a sports club program that wants to distinguish the value of your organization from all the rest?

Develop character, teach life skills, become an Inspirational Leader, and build a Culture of Competitive Greatness. Develop winners in life and on the court, mat, or playing field.

In 2001, at age 91, Wooden gave a TED Talk entitled “The Difference Between Winning and Succeeding.”

The coach had three rules for his team:

1. Never be late. “I believe starting on time and closing on time.”
2. No profanity. “One word of profanity, and you are out of here for the day. If I see it in a game, you’ll come out and sit on the bench.”
3. Never criticize a teammate. It’s not the job of the player to criticize a teammate.

Of course, we can all learn many tools and life lessons from the greatest coach of all time. 

For instance, Coach Wooden’s 

"Two Sets of Threes."

“Never lie, never cheat, never steal.”

and

“Don’t whine, don’t complain, and don’t make excuses.”

The Wooden Way Program has several tools to help youth sports coaches teach kids about hard work, integrity, teamwork, commitment, and loyalty. As coaches and mentors, we cannot let “just winning” overshadow the most important things.

Professional Sports Teams

Many professional coaches consider Coach Wooden 

their mentor.

There’s no question that Coach Wooden succeeded at the highest level of Division I basketball.

Many other professional sports organizations (Baseball, Basketball, Football, etc.) have learned how much impact The Pyramid of Success and Wooden Way Program has on their coaches, players, and teams. 

Discover how to build Purpose-Driven Teams, Lift the Character of the Organization, and Create a Culture of Competitive Greatness. 

Mental game coaching can help athletes develop mental toughness to improve their skills and overcome mental barriers, such as confidence, concentration (focus), or lack of composure. To become mentally tough, you must learn how to replace unhealthy attitudes and beliefs with healthy ones to achieve peak performance. 

Individuals or Teams (groups) 

Pro / College / High School / Youth

We offer individual sessions or our ten-week program for competitive players that can be done virtually or in person. 

Mental game coaching teaches athletes to be more confident, improve their focus, stay composed under pressure, practice more efficiently, and develop better service and pregame routines.

As a tennis, pickleball, or golfer, if you notice that you perform well in practice but freeze up in competition, struggle to cope with the pressure of competition, become easily distracted, or have difficulty with performance anxiety or fear of failure, these are all good indications that you would benefit from mental coaching to improve your mental toughness on the court. 

Mental training can help you improve your confidence, maintain greater composure, and have keener concentration. By coping with distractions, you can enter the zone faster and stay there longer.

We generally work with tennis, pickleball, and golfers who are 10 years old and up to identify the areas holding back their performance. Our training will also help parents learn mental game skills, practice routines, and communication skills to positively impact their child’s tennis performance. 

Sometimes, we will offer coaching for athletes eight and up for juniors playing nationals or travel ball. 

The best way to know if your child would benefit from mental coaching is to call our office and set up a complimentary 15-minute session with one of our coaches. 

Sports Performance Psychology Coach Brian D. Ruffner created Total Release Tennis and Total Release Pickleball. 

He has the following credentials: 

BS, MA.ED, Ph.D - Performance Psychology (pursuit)

 Mental Performance Mastery Certification (MPM) 

Brian Cain Peak Performance. 

BCPP has worked with:

• 6X UFC World Champs
• 5X Olympic Finalists
• 5X NCAA National Champs
• 75+ NCAA Conference Champs
• 750+ Pro Draft Picks

Physical Training Alone Isn’t Enough To Reach Your True Potential & Consistently Perform Your Best. Take your game to the next level using the system the world’s top competitors trust to produce results.

 Certified Mental Toughness Coach | Human Performance Institute | Dr. James Loehr; training system of USTA High-Performance players and seventeen former #1 players in the world, including Pete Sampras, Andre Agassi, Jim Courier, Kara Black, and Maria Sharapova - the first person in Portland, OR to receive this certification 

 Certified Mental Game Coaching Professional (MGCP) | Peak Performance Sports

Dr. Patrick Cohn

 Certified Tennis Professional – Elite Professional (P1) – APC (Accredited Professional Coach) | United States Professional Tennis Association (USPTA) - ambassador 

 Certified Tennis Professional - 5A | Professional Tennis Registry (PTR) - one of first 20 members internationally to receive the 5A rating of over 14,000 members 

 Certified High-Performance Coach | United States Tennis Association (USTA) / USPTA/PTR - one of first three certified in Oregon 

 Certified Stringer (CS) and Master Racquet Technician (MRT)|U.S. Racquet Stringers Association (USRSA) - the first MRT certified in Oregon and the USRSA Certification Tester for Oregon 

 Former sponsored Prince Tennis National Team Player. 

 Former #1 ranked player in PNW/USTA in Men’s Doubles and #2 in Singles; USTA #5 Nationally in Men's Doubles

 Certified Fitness Trainer in Tennis for Strength, Conditioning, and Movement | Pat Etcheberry - Etcheberry Experience Training System; Pat has trained Pete Sampras, Andre Agassi, James Blake, Justine Henin, Jelena Jankovic, Jim Courier, Marty Fish, and many other tennis professionals and ranked juniors - the first person in Portland, OR to receive this certification 

 Certified SAQ (Speed, Agility and Quickness) Trainer | NESTA 

 Certified AQX Land/Water Training System Instructor | AQX Sports 

 USTA Sport Science Certification - Level 1, 2-A, 2-B and 2-C 

 Graduate of Vic Braden's Pro College and Dennis Van der Meer's Tennis University 

 Certified USTA Tennis Official 

 Lifetime member of USTA 

 Certified Standard First Aid with CPR/AED (Red Cross) 

 Over 30 years of tennis teaching experience at pro, college, youth, and 10 years as a 6A High School Boys' Tennis Coach 

 Level 1 / Bronze Certified USTA Coaching Youth Tennis and Coaching Principles - ASEP (American Sports Education Program) 

 USPTA Top-10 point holder out of over 14,500 members in the world for their Career Development Program - 2007 

Discover the Top Mental Skills for baseball and softball players to enhance their confidence, focus, composure, and RESULTS.

Learn Proven Mental Game Skills from Performance Psychology for Success in Sports & Life.

Individuals or Teams (groups) 

Pro / College / High School / Youth

Baseball and softball players contact me daily to know why they become anxious, scared, afraid to make mistakes, and lack trust in 

their skills during games…

You might have a ton of physical talent and perform great in practice, but if you can’t get the job done when it counts, something is missing, and the problem is an inferior mental game–not 

talent or motivation.

“Baseball is 90% mental, and the 

other half is physical.” 

- Yogi Berra | 15X MLB All-Star 

and Hall of Fame

Brian D. Ruffner, a mental coach and expert in Performance Psychology, created Total Release Baseball / Total Release Softball. Brian and our team of Peak Performance Coaches are eager to share potent mental strategies to help you and your team perform at your peak in both practices and games.

Brian has the following credentials: 

BS, MA.ED, Ph.D - Performance Psychology (pursuit)

 Mental Performance Mastery Certification (MPM) 

Brian Cain Peak Performance. 

BCPP has worked with:

• 6X UFC World Champs
• 5X Olympic Finalists
• 5X NCAA National Champs
• 75+ NCAA Conference Champs
• 750+ Pro Draft Picks

Physical Training Alone Isn’t Enough To Reach Your True Potential & Consistently Perform Your Best. Take your game to the next level using the system the world’s top competitors trust to produce results.

 Certified Mental Toughness Coach | Human Performance Institute | Dr. James Loehr; training system of USTA High-Performance players and seventeen former #1 players in the world, including Pete Sampras, Andre Agassi, Jim Courier, Kara Black, and Maria Sharapova - the first person in Portland, OR to receive this certification 

 Certified Mental Game Coaching Professional (MGCP) | Peak Performance Sports

Dr. Patrick Cohn

Unleash the power of your self-confidence with our 

Total Release Mental 

Toughness Program. 

Experience the following benefits:

- Master the art of boosting your confidence before games instead of leaving it to chance

- Find the "Zone or Flow" and play at 

a 300% - 500% higher level

- Learn how to master the power of the "Mind Gym" to improve your game without physical practice

- Overcome outcome expectations that hinder your performance and lead to frustration

- Quickly refocus during practice or a game, staying laser-focused on your goals

- Develop unshakable trust in your skills during high-pressure game situations

- Stay composed and in control after making mistakes, ensuring it doesn't affect your overall performance

- Cultivate pre-pitch, batting, and field routines for every position, mentally preparing for every play

- Discover how pregame mental preparation steps can bring unmatched consistency to your game

These mental game skills aren't just for sports—they can also be applied to excel in school, work, life, and relationships. 

Elevate your game and 

your life today!

Attention Soccer Players: Unlock the Secrets of the Mental Game to Achieve Unstoppable Confidence in Every Match.

Learn Proven Mental Game Skills from Performance Psychology for Success in Sports & Life.

Individuals or Teams (groups) 

Pro / College / High School / Youth

Believe it or not, even if you're the most skilled player on your team and train harder or longer than anyone else, self-doubt can hold you back during competition. 

If you're serious about boosting your mental toughness and unleashing your self-confidence in games, we have a program designed just for that called Total Release Soccer.

Brian D. Ruffner, a mental coach and expert in Performance Psychology, created Total Release Soccer. Brian and our team of Peak Performance Coaches are eager to share potent mental strategies to help you and your team perform at your peak in both practices and games.

Brian has the following credentials: 

BS, MA.ED, Ph.D - Performance Psychology (pursuit)

 Mental Performance Mastery Certification (MPM) 

Brian Cain Peak Performance. 

BCPP has worked with:

• 6X UFC World Champs
• 5X Olympic Finalists
• 5X NCAA National Champs
• 75+ NCAA Conference Champs
• 750+ Pro Draft Picks

Physical Training Alone Isn’t Enough To Reach Your True Potential & Consistently Perform Your Best. Take your game to the next level using the system the world’s top competitors trust to produce results.

 Certified Mental Toughness Coach | Human Performance Institute | Dr. James Loehr; training system of USTA High-Performance players and seventeen former #1 players in the world, including Pete Sampras, Andre Agassi, Jim Courier, Kara Black, and Maria Sharapova - the first person in Portland, OR to receive this certification 

 Certified Mental Game Coaching Professional (MGCP) | Peak Performance Sports

Dr. Patrick Cohn

Soccer is a game that relies heavily on mental strength. 

Players often face common challenges, such as:

- Transitioning from practice to games and experiencing a loss of confidence.

- Find the "Zone or Flow" and play at 

a 300% - 500% higher level

- Learn how to master the power of the "Mind Gym" to improve your game without physical practice

- Dealing with frustration when making mistakes that affect confidence.

- Nervousness and anxiety during high-pressure or big games.

- Doubting oneself and underperforming in game situations despite rigorous practice.

- Inconsistent performance, varying from playing great to feeling tight and anxious.

- Lack of knowledge on mentally preparing for games despite understanding its importance.

Join us on our mission to equip you with proven and effective mental game strategies for conquering any obstacle, transitioning from practice to competition, and elevating your confidence in soccer. 

There is no psychobabble or fluff here – just simple, proven mental game strategies to empower you to perform at your peak!

Discover effective sports Performance Psychology strategies to enhance your basketball mental toughness.

Are you or your team performing with less confidence in games 

than in practice? 

Do you lose confidence quickly if you make a turnover or miss your first shot? Do you become so frustrated with your performance that you can’t think about 

the next play?

Individuals or Teams (groups) 

Pro / College / High School / Youth

Brian D. Ruffner, a mental coach and expert in Performance Psychology, created Total Release Basketball. Brian and our team of Peak Performance Coaches are eager to share potent mental strategies to help you and your team perform at your peak in both practices 

and games. 

Brian was a standout college basketball player and played at the Professional level in Australia. He has coached at every level, 

including 6A High School. 

Brian has the following credentials: 

BS, MA.ED, Ph.D - Performance Psychology (pursuit)

 Mental Performance Mastery Certification (MPM) 

Brian Cain Peak Performance. 

BCPP has worked with:

• 6X UFC World Champs
• 5X Olympic Finalists
• 5X NCAA National Champs
• 75+ NCAA Conference Champs
• 750+ Pro Draft Picks

Physical Training Alone Isn’t Enough To Reach Your True Potential & Consistently Perform Your Best. Take your game to the next level using the system the world’s top competitors trust to produce results.

 Certified Mental Toughness Coach | Human Performance Institute | Dr. James Loehr; training system of USTA High-Performance players and seventeen former #1 players in the world, including Pete Sampras, Andre Agassi, Jim Courier, Kara Black, and Maria Sharapova - the first person in Portland, OR to receive this certification 

 Certified Mental Game Coaching Professional (MGCP) | Peak Performance Sports

Dr. Patrick Cohn

Unlock your true potential by overcoming these common mental barriers experienced by athletes:

- Fear of failure and worry about performing well

- Find the "Zone or Flow" and play at 

a 300% - 500% higher level

- Learn how to master the power of the "Mind Gym" to improve your game without physical practice

- Inability to carry practice confidence into games

- Fragile confidence after making mistakes or missing shots

- Poor composure or ability to cope with mistakes

- Inability to play confidently and relaxed in games

- Failure to mentally prepare 

before games

Our mental training sessions empower basketball players to elevate their mental game and achieve greater consistency. 

We equip ballers with strategies for mental preparation before & during games, maintaining composure after mistakes, 

and cultivating unshakable confidence.